Following the international craze for K-Pop music, the new Thai women’s band Lyra debuted with the goal of being high. Hoping to tap into its dedicated fan base and adapt to the success of South Korean artists, Lyra is backed by Universal Music Group (UMG), the world’s largest music label.
About the launch, 20-year-old Lyra member Jennis Oprasert said;
“We have high expectations. We want to … introduce T-pop music to the world. ”
The founding of the female orchestra is the result of the UMG partnership with the Thai firm Independent Artist Management (iAM) last year. The six-member group was formed after nearly 80 girls and young women from the popular idol group BNK48 auditioned.
He calls it a bet, the UMG head in Thailand, and Paul Sirisant believes their originality will drive the group’s success. After group training for months remotely via Zoom, the girls later lived in a home after plans to move to Los Angeles were interrupted by the coronavirus pandemic. Talking about their transformation, Sirisant told Reuters;
“We saw them change into their individual artistic selves, which is great, but there were a lot of tears.”
According to 18-year-old band member Natticha ‘Fond’ Chantaravareelekha, transforming the BNK48’s musical style was not easy. She said;
‘The dance, the music genre is different. I’ve never done it before, but even though it’s hard, I’ve loved doing it since I was a child, so I’m ready. ”
Their debut single “Lyra” has been viewed more than 6.5 million times on YouTube online after about two months.
The 20-year-old band member, Punsikorn ‘Pun’ Tiyakorn, spoke about their music release;
“We incorporated Thai elements by including sounds from two traditional instruments,”
Tiyakorn also coined the group’s name.