If there is one person who has advocated 2020, it must be Taylor Swift. The artist’s latest album, the second this year, followed by Folklore, has already sold a million copies worldwide in its first week. And there’s no stopping it – the album will also break more records in the second week.
Evermore, which dropped on December 11, was only available as a digital download album and a standard streaming album. Swift has been seen moving away from her usual pop style on the album, moving to a folk sound thanks to her collaboration with Aaron Dessner of the National. Interestingly, Folklore also performs just as well in the first week of release. Always is also Swift’s eight albums that crossed one million copies within this time frame.
Swift has expressed her hesitation about streaming platforms in the past, but the artist will be delighted to hear that her relationship with these platforms has enabled her to reach such numbers. As per Billboard, “329,000 album units for the first week of the project, with 155,000 of those in traditional album sales and another 167,000 making the album equivalent to 220 million songs; it makes it the fifth biggest American album debut of the year. ”
Since Always released at the end of the year, it has become too late to be considered in the 2021 price lists. Folkore on the other hand, he enjoyed the position of a best-selling album in 2020 after also having the biggest opening. The album was nominated for ‘Album of the Year’ and many other awards at the Grammys.