Premiere on 26 November 2020 Allay (Munja Mar Wara) brought together Ali Zafar, Urooj Fatima and Abid Brohi to represent the Sindhi culture. The classic Sindhi song was released on Sindhi Culture Day with few versions to honor the inhabitants of the province.
Sung in the local language, the video shows the singers dressed in the traditional Sindhi costumes and was also seen performing the traditional Sindhi dance. To add to the classic feel, Brohi’s rap gave the song a fresh look.
Zafar announced the launch of the launch to preserve the Sindhi culture and heritage, the Sindhi ajrak.
Here it is! To all my Sindhi brothers and sisters and the artisans of #Ajrak. We must all work together to preserve and promote our Sindhi cultural heritage. Make it a trend for Sindh! #Allay #JiyeSindh # SindhiCultureDay2020 https://t.co/xXfddIIZsi
– Ali Zafar (@AliZafarsays) 26 November 2020
Immediately after the release, Allay first starts on YouTube. Zafar thanks for the love and tweet:
Thank you so much to everyone for so much love for Allay and Sindh. I’m here to answer your questions. Let’s make #Allay and #JiyeSindh tends to number 1 to show how much we love the people of Sindh and his culture, so I will first answer questions with these two hashtags. #askAZ pic.twitter.com/mQ3IpyYKN7
– Ali Zafar (@AliZafarsays) 27 November 2020
Allay is the second production of Zafar celebrating a regional language. Laila O Laila released last year was in Balochi language. Fatima’s debut as a singer, Laila O Laila, honors Baloch culture and heritage.
Fatima recognized Zafar for her success because she discovered her at the age of 12 and gave young talent a chance. She tweeted:
I have never met such a generous and humble star who gave me this opportunity again and accompanied me as an older brother. Very few people let others get the spotlight. You have a great ❤ @AliZafarsays. My all pray for you. #bahihazirhai #AZ ❤️🥰🤲 pic.twitter.com/flFSs7p8td
– Official of Urooj Fatima (@ UroojFatima25) 28 November 2020
The audience was welcomed by the audience and called it melodic and an exclamation for the culture:
You cherished the word ‘maroura’ by shah latif in your sweet melody, I am proud of sindh and your sweet voice.🙏❤
– Minahil Ali (@ Minahil81876249) 30 November 2020
After taking it to the screen for a long time, Brohi also received praise for his rap;
His rap gives goosebumps 🔥
He has so much fire and in his words Luv your rap in sindhi, you killed it.
.#BiedBrohi #rap #Allay #allaymunjhamaruwara #RapInSindhi #dope #AliZafarhttps://t.co/ph5kxTaCbq pic.twitter.com/WFgiXyXRPn
– Daniyal Ali Panhwar (@ Daniyal_Ali7) 30 November 2020
However, the song was also criticized for inappropriate cultural representation.
#AliZafar “Once a treat always a treat”
Devastate #UroojFatima #BiedBrohi efforts in #AllayMunjaMarWara … completely ignored Sindhi Musical Instruments like Ektaro Tanpuro Pungi Dhol. necessarily the use of Rubab kills SindhFolklore #AjrakTopiDay #SindhHealth @BBhuttoZardari
– Shahid Nadeem (@snknadeem) 1 December 2020